Monday , 23 October 2017

About Margaret Lisi

Margaret Lisi on The Line Between Accountability and Profitability…

Margaret Lisi on The Line Between Accountability and Profitability…

As Marketers, Where Should We Draw the Line Between Accountability and Profitability? And Is That Our Responsibility or Our Client’s? Who bears the responsibility for creating awareness for, or being ...

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The First Rule of Crisis Communications: Be Prepared

The First Rule of Crisis Communications: Be Prepared

By Sean Selman ST!R Marketing Not all news is good news, and no company or business wants to be the center of negative attention in a news cycle. But the reality is – it can happen, at almost any time ...

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Gender Barriers: Not Just In Our Heads

Gender Barriers: Not Just In Our Heads

July 8, 2015 By Margaret Lisi We’re taking on new roles and breaking barriers all the time. Isn’t it a given that we have a place at the office conference table? Well, yes and no. Of course, many a mo ...

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Age Matters, But Beware Stereotypes in Communications

Age Matters, But Beware Stereotypes in Communications

By Christal Davis ST!R Marketing Generally I’m not a fan of lumping people together in groups based on demographics, but I do understand that age does matter – in the form of generational segmentation ...

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Engage Your Front Line to Shake Up the Status Quo

Engage Your Front Line to Shake Up the Status Quo

Earlier this week, Dana and I tackled the idea of disruptive employee communications on her radio show.  Studied show that over 70% of us are not engaged at work.  Encouraging employees to disrupt in ...

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With So Many Choices, My Social (Media) Life is Making Me Crazy!

With So Many Choices, My Social (Media) Life is Making Me Crazy!

This morning I was in-studio with Dana talking about all the channels available for communicating your stories and how to figure out which ones are right for your business.  So here's the deal...don’t ...

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