About Margaret Lisi

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So far Margaret Lisi has created 6 blog entries.

Margaret Lisi on The Line Between Accountability and Profitability…

As Marketers, Where Should We Draw the Line Between Accountability and Profitability? And Is That Our Responsibility or Our Client’s? Who bears the responsibility for creating awareness for, or being aware of, the claims a company makes of its product? Is it a company, its marketing agency, or the consumer? Well, ideally it’s the company living its values. I [...]

By | 2015-09-28T18:09:56+00:00 September 28th, 2015|Business|0 Comments

The First Rule of Crisis Communications: Be Prepared

By Sean Selman ST!R Marketing Not all news is good news, and no company or business wants to be the center of negative attention in a news cycle. But the reality is – it can happen, at almost any time, and you have to be prepared before it hits. These situations are never easy, but they can be managed [...]

By | 2015-08-25T15:52:52+00:00 August 25th, 2015|Business|0 Comments

Gender Barriers: Not Just In Our Heads

July 8, 2015 By Margaret Lisi We’re taking on new roles and breaking barriers all the time. Isn’t it a given that we have a place at the office conference table? Well, yes and no. Of course, many a mom would answer as she juggles kids, carpool, jobs and more (yes, guys, we know you’re much better than Dad [...]

By | 2015-07-08T16:42:18+00:00 July 8th, 2015|Uncategorized|0 Comments

Age Matters, But Beware Stereotypes in Communications

By Christal Davis ST!R Marketing Generally I’m not a fan of lumping people together in groups based on demographics, but I do understand that age does matter – in the form of generational segmentation. Grouping consumers and employees by age or generation allows you to deliver nuanced, targeted messages that best connect with them. There’s a delicate balance at [...]

By | 2015-07-08T16:39:12+00:00 June 17th, 2015|Uncategorized|0 Comments

Engage Your Front Line to Shake Up the Status Quo

Earlier this week, Dana and I tackled the idea of disruptive employee communications on her radio show.  Studied show that over 70% of us are not engaged at work.  Encouraging employees to disrupt in a good way could be the answer! Disruptive is the new buzzword in business today. Disruptive technology, innovation, finance—as a business model, disruption turns an industry [...]

By | 2015-04-17T15:15:08+00:00 April 17th, 2015|Business|0 Comments

With So Many Choices, My Social (Media) Life is Making Me Crazy!

This morning I was in-studio with Dana talking about all the channels available for communicating your stories and how to figure out which ones are right for your business.  So here's the deal...don’t focus on all the tools, just the right ones for your brand. Facebook, Twitter and YouTube are the juggernauts of social media, but how do you use them [...]

By | 2015-03-18T19:48:00+00:00 March 18th, 2015|Business|0 Comments