eCommerce Marketing for Smaller Online Businesses

In the guest chair: 

Brooks Robinson & Dana Barrett

Brooks Robinson & Dana Barrett

Springbot CEO and Co-Founder, Brooks Robinson joined us in the studio to discuss eCommerce for the small business. Dana and Brooks covered targeted marketing concepts, ways to maximize ROI, and how smaller online stores can compete with big name brands this holiday season.

Springbot is an eCommerce marketing platform for small and medium businesses and works by integrating data, content and multi-channel marketing tools to help increase overall revenue. Springbot has worked with several local Atlanta businesses including past Dana Barrett Show guests: Country Club Prep and Bella Bag.

In the headlines:

  • Book Publisher, Hachette and Amazon have ended their war over words. Or book prices anyway. They’ve come to an agreement and the Hachette titles are back on Amazon.
  • Atlanta is now officially set to host the 2020 NCAA Men’s Final Four.
  • The David v. Goliath “mayo” fight continues… the winner in the court of public opinion… the little guy, of course.
  • Uber has scored a partnership with Spotify.

Other stuff:

Has the stock market been rigged? Join The Dana Barrett Show Business Book Club for a discussion of FLASH BOYS: A WALL STREET REVOLT by Michael Lewis on Monday, December 8th at South City Kitchen in Vinings! Get all the details and sign up to attend here: http://www.meetup.com/DBShow/

Soapbox:
Retail shopping on Thanksgiving is not cool. Eat turkey. Watch football. Have a glass of wine. Hug your family. Or fight with them. Either way don’t go to the mall. And maybe encourage others to stay away too! #savethanksgiving #boycottmacys #boycottblackthursday #StopBlackThursday

By | 2014-11-18T20:40:36+00:00 November 18th, 2014|Show Notes|0 Comments

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