Tech Tuesday: Big Data – Better Fit

In the guest chair:

Catherine Iger, Greg Vilines and Dana Barrett

Catherine Iger, Greg Vilines and Dana Barrett

Fittery Founders, Greg Vilines and Catherine Iger joined Dana live in studio to talk about ecommerce and using technology to find better fitting clothes.

Fittery is the solution to one of the biggest problems in online apparel shopping: how to find your perfect fit without trying anything on. Using a combination of a user’s body size and fit preferences, Fittery’s proprietary technology determines which clothing fits their body the best and provides personalized recommendations across a wide selection of brands and categories. Their customers include Macy’s, Bonobos, Saks, Jos. A Bank, Club Monaco, and more.

Fittery is currently in Beta for the next few months, testing and learning among a smaller group of passionate users before rolling out nationally in August / September. Try it at beta.fittery.com!

In the headlines:

  • The family of Atlanta real estate developer Wayne Mason is being sued for $137 million dollars. Why? Allegedly, Wayne moved properties and money into their names over the years to hide it from his debtors. The moral of the story? If a family member suddenly wants to give you lots of money, you should probably ask why!
  • A Canadian data analytics software company has gotten the message that Atlanta is the place to be for Tech… GeoDigital (who has some very cool tech, btw) is putting its North American HQ at Atlantic Station.
  • First Data has been in the news a lot of late. First they announced that R.K. Seghal would join the company’s international advisory board, then they announced that they were buying Transaction Wireless Inc, and now, they are  planning to go public to pay off debt. The company serves 6 million businesses and 4,000 financial institutions in 118 countries around the world.
  • Jet.com launched this morning while most of us were still sleeping.  The online company is set to compete with Costco and Sam’s Club and some say even Amazon, and the owner intends to be very transparent in all of his dealings.
  • The Smithsonian has taken to Kickstarter to fund some interesting projects like restoring Neil Armstrong’s space suit.  Would you contribute?  So far $136,829 pledged toward the $500,000 goal. (28 days left.)
  • Paypal’s stock spiked this week following their spinoff from eBay.  Even though there are a lot of new players in the space, Paypal has managed to capture a huge share of the market AND they’ve added a business line that lends capital to startups and growing companies.

Other stuff:

The latest issue of Hub Magazine is now available! The issue focuses on High-Tech Hospitality and features Eric Pearson, IHG CIO on the Cover.

Join us on Monday, August 10th for the next Dana Barrett Show Business Book Club! Our August selection is Coined by Kabir Sehgal. If you’ve been meaning to read this, now’s your chance! Or, if you’ve read it before, time to refresh! We will meet at American Food & Beverage in Buckhead. Get all the details and sign up to attend here: http://www.meetup.com/DBShow/.

For other events and appearances, check out Dana’s event calendar: http://danabarrett.com/events/.

Want to work on The Dana Barrett Show on biz 1190?  We’ve got a an assistant producer / social media position open! Pass it on – or tweet Dana @DanaHBarrett.

Take The Dana Barrett Show with you wherever you go with the biz 1190 mobile app, available at the App Store and on Google Play.

By | 2015-07-21T15:39:07+00:00 July 21st, 2015|Show Notes|0 Comments

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