Women on Wednesday: Content Strategy

In the guest chair:

Jo Ann McCracken-Redding, Dana Barrett & Martha Woodham

Jo Ann McCracken-Redding, Dana Barrett & Martha Woodham

Jo Ann McCracken-Redding and Martha Woodham, experts with ST!R Marketing in Atlanta, joined Dana live in studio for a discussion on content marketing, strategy and how to tell your story.

ST!R Marketing is a storytelling agency, using communication to connect businesses with their clients through all forms of media.

In the headlines:

  • Comcast has confirmed an expansion here in Atlanta at the Southeast HQ in Gwinnett County. The plan includes adding 300 jobs.
  • A new poll shows that most Georgians are willing to pay more at the pump if the money goes towards transportation.
  • LaSalle University, a Catholic university in Philadelphia has named it’s first female president in 152 years. She’s also the first layperson to ever hold the position.
  • 50 Shades of Grey” raked it in at the box office this weekend despite bad reviews and a rift between the author of the books and the movie’s director. Apparently E.L. James, the author, didn’t think the movie was racy enough.
  • The lawsuit that helped spark a three-year debate over sex, gender and power in Silicon Valley goes to trial in San Francisco this week. The court battle pits acting Reddit CEO, Ellen Pao against venture capital firm, Kleiner Perkins where she worked from 2005 to 2012. Pao is seeking $16 million from Kleiner Perkins, alleging that it ignored her complaints that she was pressured by a male colleague into a brief affair and that the firm discriminated against her and other women at the firm.

Other stuff:

Get the inside scoop on Amazon and how founder, Jeff Bezos took the online company from bookseller to a store with limitless selection. Join The Dana Barrett Show Business Book Club for a discussion of THE EVERYTHING STORE: Jeff Bezos and the Age of Amazon by Brad Stone on Monday, March 9th at South City Kitchen in Vinings! Get all the details and sign up to attend here: http://www.meetup.com/DBShow/.

For other events and appearances, check out Dana’s event calendar: http://danabarrett.com/events/.

By | 2015-02-19T15:02:13+00:00 February 18th, 2015|Show Notes|0 Comments

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