In the guest chair:
Heidi Morris, Owner of Boot camp in the Park joined us in the studio to talk about building a business around working out and getting fit.
Started 10 years ago for women that didn’t enjoy the gym, Heidi created Boot Camp in the Park with an outdoor setting and for women only. Boot camp in the Park is an effective workout program for women who want to reach their fitness goals.
As a business model, it’s kind of genius… no brick and mortar location allows for flexibility and organic growth, and Heidi has applied some interesting trades with other businesses to provide rewards to her members for working out.
In the headlines:
- Paula Deen launches her new online network today and she has purchased the rights to all of her Food Network episodes, including the final un-aired season.
- EDGE, an organization focused on certifying companies for gender equality, has announced a new initiative to help 300,000 women in business
- The NFL has hired a new female Chief Marketing Officer. Dawn Hudson a former Pepsi-Co executive.
- And, Ponce City Market gets it’s first fashion tenant – Michael Stars, who already has a store in Phipps Plaza has expressed some interest in the new development.
Join us on the second Monday of every month at 7:30PM for The Dana Barrett Show Business Book Club.
Each month we’ll be discussing a different business book over some yummy (complimentary) appetizers at South City Kitchen Vinings. This month’s book is: DELIVERING HAPPINESS by Tony Hsieh – and the meeting is Monday October 13th. Everyone is welcome – but we only have room for 20, so register now!