Women on Wednesday: St!r Marketing on a Multigenerational Workforce

In the guest chair:

Margaret Lisi, Dana Barrett, and Jessica Lucia

Margaret Lisi, Dana Barrett, and Jessica Lucia

Owner and CEO of St!r Marketing, Margaret Lisi and Project Manager, Jessica Lucia joined Dana Barrett live in studio to discuss communicating across generations and how Millennials versus Generation X view their careers.

ST!R Marketing is made up of storytellers with the experience and expertise to tell your tales in ways that motivate, excite and engage. With more than 60 years’ combined experience across all areas of communication, they can help their clients talk with their clients and employees, generating levels of trust and empathy that set them apart from their competitors. They are accomplished at managing change within companies; all communications tools including written & video comms, training design & execution and event management. Yes, they are the whole spicy, fashionably-presented enchilada.

In the headlines:

  • Big win for an Atlanta area female tech CEO.  The visual recognition technology company Partpic, led by CEO Jewel Burke has raised $1.5 million in venture capital.  Jewel was a guest on Atlanta Tech Edge a few weeks ago, right after winning $100,000 from AOL Founder Steve Case during the Rise of the Rest Tour.  A big congrats to Jewel and the whole team at Partpic.
  • Atlanta based NCR has a lot going on this week.  First of all, rumors are swirling that they may be bought for $10 billion dollars by the Private equity firms Blackstone Group and The Carlyle Group.  NCR is not commenting on the deal (if there is one) at this time.  But they are also planning a move from Gwinnett to Alpharetta for their headquarters… this will be in addition to the campus they are planning for Midtown, set to open in 2016.  (And if you haven’t been following them, NCR has pivoted from a hardware company to a software and services company).
  • Next week, West Elm is opening it’s 3rd Atlanta area store at Ponce City Market.  The 14,000-square-foot store will include café that serves Brooklyn Roasting Company coffee. It will also house Atlanta’s first “West Elm Market” shop-in-shop featuring a wider array of kitchen, food, personal care and bath products.  And it will feature local Atlanta artisans as part of it’s West Elm’s LOCAL initiative.
  • UPS has just announced that it will end some holiday discounts for big retailers this year.  The company was giving big discounts on oversize packages that were slowing up the system and causing backups.  As consumers, I think we can expect that the retailers will pass the bigger shipping expense on to us.
  • Greylock Partners, a venture has hired a Pinterest exec as their first female investment partner.  They say she wasn’t hired BECAUSE she’s a woman, but because she’s awesome.  And they also did say that they are happy to have a woman as a partner.  Baby steps.
  • Ellen Pao is making just as many headlines for her policies and actions at Reddit, where she’s interim CEO as she is for her failed lawsuit against Kleiner Perkins for gender discrimination.  A few months ago Pao eliminated salary negotiations from the company in an effort to close the wage gap, and now she has taken on online harassment by closing five online communities.  One of the largest was “Fat People Hate,” in which Reddit users would post pictures of overweight people and make nasty comments. It had more than 150,000 subscribers.

Other stuff:

Join us on July 13th for the next Dana Barrett Show Business Book Club! Our July selection is The Art of Asking by Amanda Palmer. If you’ve been meaning to read this, now’s your chance! Or, if you’ve read it before, time to refresh! We will meet at South City Kitchen Vinings. Get all the details and sign up to attend here: http://www.meetup.com/DBShow/.

For other events and appearances, check out Dana’s event calendar: http://danabarrett.com/events/.

By | 2015-06-17T15:57:50+00:00 June 17th, 2015|Show Notes|0 Comments

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