Taking a bath with Seth Godin can be a life changing experience. It was for me, and I’m pretty sure it will be for you too. I’m not suggesting that Seth actually join you in the bath and wash your hair for you, but rather that as you settle into a mountain of bubbles instead of closing your eyes and listening to Yanni, you should instead dry your hands, grab your copy of POKE THE BOX and prepare to be inspired. (You might also consider “Wanna Be Startin’ Somethin'” by Michael Jackson as your bath time theme song. Just a suggestion.)
POKE THE BOX is about starting. It’s a pretty simple concept. Start something and it will go somewhere. Or it might not. But if you don’t start, well then nothing will happen. Duh. Pretty obvious, right? Well yes and no. Seth challenges us to stop being afraid; afraid to fail, afraid to succeed, afraid to standout, afraid to look silly. And better yet, he reminds managers and bosses and big shots everywhere that if they don’t want to become obsolete they need to embrace the starters… like you. Yes, you there getting ready for your bath.
The book is so full of tasty little nuggets of wisdom and inspiration that you can literally pick any page at random and find something to quote. A few of my favorites are:
“Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.”
“Please stop waiting for a map. We reward those who draw maps, not those who follow them.”
“I’m not sure Yoda was right when he said ‘Do or do not, there is no try.’ Yes, there is a try. Try is the opposite of hiding”
And seriously, I think I actually highlighted 37 great quotes in my Kindle and finally just had to admit that the whole book is basically quotable.
“Okay, okay – I get it,” you’re thinking, “but why the bath?”
Think of it this way, if you put your copy of POKE THE BOX next to the tub, you can flip through it while your age-defying mask soaks in and remind yourself that you should be starting something…. Not planning to start or thinking about starting, but actually starting. Then just as you realize you might be wasting time reading about starting, the bath will begin to get cold, your fingers will begin to get pruney and you can get out, dry off and go start something.
Oh, and by the way, this book is the perfect gift for anyone on your list who owns something, runs something, works somewhere, does things, doesn’t do things, thinks things, tries, doesn’t try and most especially for those who like to bathe, or who need to bathe… or, well, you get the idea…
— Dana Barrett, Managing Editor