In the guest chair:

41lP1ZhAT+LRegular contributor and Chief Strategist at Laddering Works, Eric V. Holtzclaw, joined us in the studio today to talk about common marketing mistakes companies make.

Click here for a link to Eric’s column on the topic.

We also chatted about the reasons busy entrepreneurs and executives should spoil themselves and some easy ways to do it.  Here’s a link to Eric’s article on that.

We also gave away a copy of Eric’s book Laddering on the show along with his online class of the same name.  Now’s your chance to win!  Follow @DanaHBarrett and Tweet the following:

I need to know my customers better through #Laddering #BookAndClass @eholtzclaw @danahbarrett @biz1190

In the headlines: 


Other stuff:

Join us on the second Monday of every month at 7:30PM for The Dana Barrett Show Business Book Club.

Each month we’ll be discussing a different business book over some yummy (complimentary) appetizers at South City Kitchen Vinings. This month’s book is: DELIVERING HAPPINESS by Tony Hsieh – and the meeting is Monday October 13th. Everyone is welcome – but we only have room for 20, so register now!