A recent article on CNBC’s website caught my attention. The title: “Want Better Returns? Hire a good-looking CEO.” So, on this Sunday’s show, in addition to sharing some great clips from the week’s shows on BusinessRadioX.com, I decided to talk about it. Okay, okay complain about it. I don’t have a problem with the fact that this happening, what I have is a problem with the people who are shocked by it, or enraged about it, (see the comments below the article on CNBC’s website!)
Here’s the thing… the people complaining about it are PART of the culture that values image. They buy the products, watch the movies and read the magazines that the “pretty people” sell them. And then they sit around complaining that the world should value what’s on the inside and personality, blah, blah, blah.
I think the world actually does value those things. But the better the packaging looks on the outside, the more likely we are to want to know more about what’s happening on the inside. No one is saying that a good looking CEO with no OTHER qualities will succeed, the study is just suggesting that if they ARE good looking that factor seems to correlate with the level of their success both when initially joining a company and after making a TV appearance or being featured in a magazine, etc. It may be because they are good looking – it may be that being good looking has made them more confident and they just do better in an interview, etc.
Whatever the case, I don’t think we should be surprised that good looking people are valued in our society. We’re the ones doing it. And we’ve been doing it for a long, long time.
Other topics covered on this week’s show:
- 5 hot technology trends for 2014.
- Atlanta – a good place to invest in homes for rent.
- Smart(ish) criminals who might have been better off putting there energy into something legal.
- Being a better you (as a company or individual) in 2014