Personal Branding: AgencySparks, Brawl for a Cause, and Sugru

In the guest chair:

Joe Koufman & Dana Barrett

Joe Koufman & Dana Barrett

This morning on The Dana Barrett Show, Dana had the pleasure of hosting three very successful and entertaining entrepreneurs. First up, Joe Koufman, CEO of AgencySparks, a marketing company that provides marketers with direct access to a thoroughly vetted network of specialized agencies. AgencySparks is dedicated to helping solve specific marketing challenges, by connecting you with agency experts that are the best in their respective disciplines.

Matt Thomas & Dana Barrett

Matt Thomas & Dana Barrett

Matt Thomas, Founder of Brawl for a Cause cracked a few jokes this morning while explaining how he came up with such an out-of-the-box idea. Brawl for a Cause flips the traditional charity event model on its head. Instead of benefitting one philanthropy chosen by the organizers, the Brawl benefits 20 unique causes, each chosen by an everyday person boxing in the event. After Brawlers choose a cause close to their heart and is matched against someone of similar age, height, weight, and experience level, the match collaborates to raise as much funds and awareness as possible for their bout (and by extension, their causes). On the day of the event, the two amateur boxers brawl over the donation pot they have accumulated with 70% being donated to the victor’s cause and 30% to the other.

Jane ni Dhulchaoointigh, inventor and CEO of Sugru, the world’s first moldable glue, phoned in to join Dana on-air this morning as well. All the way from the U.K, Jane discussed how she came up with the concept for Sugru, and where you can purchase this very unique product in the U.S.

In the headlines:

  • The Humans Rights Campaign Foundation (HRC), the nation’s largest lesbian, gay, bisexual, and transgender (LGBT) civil rights organization, today released the 2016 Corporate Equality Index, an annual report assessing LGBT inclusion in major companies and law firms across the nation, including 24 in Georgia. Of the 24 companies ranked, 13 earned 100 percent, 3 earned 90 percent or above, and 1 earned 80 percent or above.
  • Small Business Saturday has reached record-breaking awareness and projected participation this year. In its sixth year, 55% of consumers are aware of Small Business Saturday, and more than 3,500 Neighborhood Champions from across the country have signed onto host events and often promotions for local shoppers.
  • California Pizza Kitchen at Lenox is back and brand new. The company has spend $2 million to remodel the Lenox Square Mall location as part of its “Next Chapter” Initiative. That’s more than it spends for most restaurant upgrades.
  • Want Dunkin’ Donuts without leaving your house? You’re in luck, Atlanta Dunkin’ Donuts will begin testing this week home delivery –“Dunkin’ Delivery”—in Atlanta, Dallas, Chicago, Los Angeles, and Washington D.C.
  • Sandy Springs is booming thanks to Mercedes Benz choosing the area for it’s new US HQ. Ashton Woods Homes got the green-light Tuesday from Sandy Springs City Council to develop 37 acres just west of the planned Mercedes Headquarters, which will be built along Georgia 400 and just south of Abernathy Road.
  • Georgia Tech collaborated with the Ovarian Cancer Institute to develop a way to detect ovarian cancer in its earliest stage. Patients diagnosed with State 1 or State 2A ovarian cancer have a 90 percent survival rate, but the cancer is often diagnosed in later stages. Because of this, ovarian cancer is the number one cancer killer among U.S. women.
  • Designer Tory Burch is launching a new fellowship program announced yesterday, will be run through the Tory Burch Foundation, which has granted $10 million for projects since 2010. The program is open to women who have a business idea or startup that’s less than five years old. And it isn’t confined to fashion—women can launch an idea from any industry. One winner –picked from 10 fellows—will get $100,000 to launch her business. Applications now are open until Jan. 12.

Other stuff:

For other events and appearances, check out Dana’s event calendar:

Take The Dana Barrett Show with you wherever you go with the biz 1190 mobile app, available at the App Store and on Google Play.



By | 2015-11-20T12:09:06+00:00 November 20th, 2015|Radio-Old, Show Notes|1 Comment

One Comment

  1. jhagler March 8, 2017 at 9:01 am - Reply

    Well done! Joe always is great with personal brand tidbits.

Leave A Comment