In the guest chair:
Attentive.ly CEO and Co-founder, Roz Lemieux joined us in the studio today to talk about using technology to create truly on-point personalized marketing, (that will hopefully be way less annoying for consumers – and way more positive for marketers!).
As the first and only complete social marketing automation solution, Attentive.ly allows corporations to pinpoint their most Influential customers and advocates.
Prior to co-founding Attentive.ly and sister company Fission, Roz served as the Executive Director of the New Organizing Institute (NOI) – the premiere training institute for tech-enabled grassroots organizers. NOI grads serve in the White House, are New Media Directors of several federal agencies, lead the digital teams at a number of major national nonprofits, and played a major role in Obama’s 2008 victory.
“You have to be careful about going out there with something and then taking it away.”-Dana Barrett
“Really we are a part of the modern marketing movement.”-Roz Lemieux
“75% of consumers say they would give up a degree of privacy to get relevant information from marketers.”-Roz Lemieux
“I think the depth of information that companies have about customers would be surprising to most people.”-Roz Lemieux
“People do connect with businesses at a personal level.”-Roz Lemieux
“From the late 1970’s up until 2008 more businesses opened than closed but since then more businesses have been closing than opening.”-Dana Barrett
In the headlines:
- Piedmont Park is looking to add more restaurant and outdoor dining space.
- Delta is investigating the pilot who ranted at an Air Traffic Controller over the weekend.
- And speaking of airlines, Jet Blue is thinking about charging for the 1st bag.
- Popular real estate site Zillow has bought it’s closest competitor Trulia for $3.5 billion.
- And Microsoft is looking at improving the experience for developers.