In the guest chair:

0617140859a-1Social Media and Marketing expert, Dorothea Bozicolona- Volpe, joined us in the studio today to talk about social media & digital marketing for small to mid-sized businesses. Dorothea teaches marketers and business leaders how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans.

Notable Quotes:

“Disruption has been happening for decades. Now that we have the internet it happens all the time.” –Dorothea Bozicolona- Volpe

“How to get my audiences attention and address a certain need is key for a small businesses starting out.” –Dorothea Bozicolona-Volpe

“With the maturation of social media people are having a difficult time developing their brand voice.” –Dorothea Bozicolona-Volpe

“The most enduring luxury brands have found where their customer is and how to get to them when they need something.” –Dorothea Bozicolona- Volpe

“Content is no longer king, it’s now queen. Context is now king.” –Dorothea Bozicolona-Volpe

“It’s very important to understand that you own the relationship with your customer.” –Dorothea Bozicolona-Volpe

“I think we all have ADD now. I used to be able to sit down and read a book for hours but I can’t do that anymore. So many distractions.” –Dana Barrett

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