In the guest chair:

0521140851 copyCEO of St!r Marketing, Margaret Lisi joined me in the hot seat for Women on Wednesday to talk about how telling the right story can be the key to engaging customers whereas the wrong story can really turn people off.  We talked about the services St!r offers, including change management consulting and communications consulting.  Margaret reinforced the idea that sales and marketing is really about relationships at the end of the day and that the even B2B companies are selling to people and need to connect to those people.

St!r Marketing is an all female firm, so we talked about how and why that happened and how St!r is different because of it.

In the headlines:

Events to note: 

TAG Day of Service at the Atlanta Community Food Bank.  May 30th – Register Here:  Morning Shift (includes breakfast)  or Afternoon Shift (includes lunch).  Free t-shirts, while supplies last!